Many of us have been sending and receiving emails for many years now and have developed an extensive list of contacts in our address books.  So much so that we have lost track of who is on the list and because of the myriad of contacts we have, we tend to get people on our lists we don’t know and will never meet.

The whole point of emailing is to get the word out to as many people as possible, especially those you may never come in contact with but want to have exposed to your product or services.

When To Issue a Press Release?

The value of a press release is to expose your business to the public.

If you have any news, such as; a grand opening of a restaurant,  sponsoring a local soccer team, art gallery acquisition, new staff member – you have a reason to create a press release.

By clearly answering the five w’s – who, what, why, where and when you can easily achieve the success that a television or radio ad can.

Digital technology makes it easier than ever for the average person to do a press release with a photo to illustrate the event.

If you attempt to do this on your own, make sure that your contact information is the first thing on the page so that people who are interested in your event can contact you.

Who do I sent it to? The people you want to read about your event!

It’s too much!

Getting the public relations campaign executed can be time-consuming. Developing, maintaining and tracking your list is crucial to the success of your penetration into the marketplace.  We have created some free guides to help you execute your own publicity campaigns and get the best results. We also offer reasonably priced services to help you connect with the right media for your product/service. Whether it is a new body care and wellness line, or a new travel boutique we have developed a strong relationship with the local television and print media to give you instant access to your niche market.

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