Products Should Serve The Needs of Your Consumers

As I see IT Products should serve the needs of your consumer base. We developed our initial offerings offline in response to artist and consumer needs! Now we’re taking it online we are also developing a complete new site redesign that would better suit the needs of those we serve!

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‘He, we need to find a better way to sell… travel and show cost are getting way too expensive, and there are so many vendors that this makes no sense, Can’t you develop a virtual trade show using that tech stuff!’

At Demarketplace our primary consumer are designers artist and crafters; and by extension, we help them access wholesalers, retailers and consumers. Micro Entrepreneurs have limited resources to compete. We choose to specialize in master artist and craftsmen, many are digital aliens they have expressed a need to understand new technology especially as it applies to marketing. In order to better serve them we keep abreast of the latest applications and emerging technology in all aspects from product development to distribution.

During the exploration phase, it never failed to surprise me how few business owners, cannot identify their consumers or constituents or for that matter can ‘say’ how their products serves the needs of that consumer. Far too often we find Business owners focused on ‘I’. I want to do this, I want to do that,

What does the customer want or need from you? Who is your customer?

We had been pointing designers and crafters to various online sites, when one of the designers said ‘It does not serve my needs!’ Even then I did not get it, it actually took over 30 hours of intense one on one session with one of the designers to observe and understand what was being expressed. Existing disciplines have set cultures

In order to supply demand these businesses depend on products and services. I am amazed how often we encountered “we don’t do that” or that is not what “we want to offer.” I have to ask; – “At what point does the needs of the customer, direct your service or product?”

We were fortunate to begin this project as an exploration.. we were focused on finding solutions and opportunities for showcasing artist, and helping them develop products. In order to serve our main target, we found we needed to develop a relationship with their consumers. As we showcased and the consumer base broadened, we discovered that there were issues of production and delivery.

Focusing on our niche and expertise as it relates to the needs of the customer and more importantly how these needs are serviced has greatly changed the very model of DeMarketplace.

Somewhere along the line these ‘consumers’ started telling others outside the circle of the service we were working on and suggestions recommendations and request started coming in.

Many of us come with a preconceived notion, rather than simply asking, of the consumer, observing and then listening. I have learned to ask each business ‘How does this serve your customer?’

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