Why Do You Want To Do a Brooklyn Fashion Week Show

“WHY DO YOU WANT TO DO A FASHION WEEK SHOW?”

I’m starting to ask designers that. The truth is they believe it’s what they should do… at the end of the runway when it’s time to sit and talk business they are not prepared.

We’re a habitual bunch we keep doing the same things repeatedly even if it isn’t working. Yes we run www.BrooklynFashionweek.com but we do not do “FASHION WEEK” Now a week where designers organize and create a designer to consumer show and shopping celebration…. That makes Cents. Hey I like a great show just like the next female. And for those begging me to do a show I’m considering September ( for my Birthday) or as part of www.BrooklynFashionweek.com The First as an artist, the latter, if I decide to produce a line for sale!

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“Fashion Week” has become the “thing” to do, even government officials are getting into the deal. And it is a deal, promoters make serious cash with sponsorships and media rights. One NY designer has returned to her showroom show. Her Seventh on siXth shows reported to have cost as much as $700,000 which is an investment if we’re speaking lucrative licensing deals!

Yet every single “person” is doing one without a clear strategy other than it’s what they see on TV. What?

There is no coy way to ask this but most designers walking those runways are not selling… in fact many are broke!

Designers that are gaining accounts have buyers or showrooms. Well first of all they have a well laid out business plan. they can hand a buyer a shopping list or menu of what they offer. often they can send one out to the buyers oon their list. As one boutique owner puts it I run a business I don’t hav time to play around and party. So designers where are you LINE SHEETS or catalog?

They have product that is well made, their production and financing is secured even before they go to market. So that they are ready to go (into production) once those orders are received. They have funding to cover the 30-90 days they won’t get paid. They’ve organized shipping so their product won’t get “held up” If you are putting out $4000.00 shouldn’t yes fashion weeks cost to fet the marketing and Buyers their. Foor venues that are convenient to Buyer’s jobs’ A buyer is not going to show up after hrs unless it is worth their while!

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I am not talking about “Fashionista” or e-commerce sites that want drop shipping deals After hours with sorority sisters is not a “Fashion Week!” It’s a party (and a damn good one at that!) “Sista’s” excuse me, but would you like to make your presentation that will secure that house you’ve been dreaming off in front of hooting hollering frat boys! Show a little respect!

Designers who sell have their labels, EDI codes and vendor number, or their own stores, if needed; they have line-sheets product shots and other sales collateral. The designers I know with millions in sales may not don’t even have ads or editorial.

More importantly they know their customers’ measurements and their patterns have been developed to FIT

Many promoters give free participation and pay designers (essentially using them as bait) to draws attention hungry designers to their folds. We support young designers showing to improve their presentation skills, but they are not interested in the business of design.

So what is Brooklyn fashion week essential the latter format! And yes we’ve gotten designers in front of buyers that why we understand where the issues lie. Fashion is serious business, We’ve worked designers through trade show’s and press placement, Finally folks do not plan walking down that runway, with a “Prince Charming” on a white horse riding in to “back” you.

We’ve been on hold exploring a second vital component that will take the designer’s ( or rather his sales rep straight to the buyer’)

Whether or not we do a “Designer organized, Brooklyn Fashion Week will essentially depend of if designers are ready…. and guys you know what I mean by that. Crocked seems are not a fashion statement. All the press in the world won’t save a poor quality business! If you’re doing knit swimwear that stretches when wet a buyer won’t pick you up! And even if every thing else is in line and you can’t show the money …you’re dropped!

If Teh items and business points are not familiar to you contact us we have a creative entrepreneurs workshop starting soon!

Feel free to comment but as I see it A designer should be a leader not a follower!

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