“Virtual goods are hot, and 3D is even hotter! In this 45 minute presentation, new methods of marketing, sales and development using 3D will be showcased. You’ll learn about a sizzling new way to showcase your work using 3D in a 24 x7 virtual fashion show. Pick your models, pick their looks, pick your runway, and then select the outfits, garments or accessories you want to showcase..it’s that easy. Want to go deeper? How about easy-to-use product demo stations, where your buyers can interact with your product offerings, changing colors and patterns. Want even more? Your buyers can purchase your product directly from the runway; look at tech packs, or anything else you want to show them. Your buyers are overseas or not easy to reach? No problem. If they have a web-enabled or mobile device, they can get actual videos of your product. Join us for this visionary approach to marketing your product, and be at the forefront of trend. CEO Shenlei Winkler presents Virtual Fashion, Real Money in this 45 minute demonstration.”
Shenlei E. Winkler
Author, Designing Dreams: Best Practices for the Art & Business of Avatar Apparel Design & Development
Author, Shengri La Spirit: A Designer’s Perspective of the Making of OpenSim
I stated the day relaxing and catching up with my my Facebook contacts. The video below caught my attention. Next was my email and found a link that lead my over active imagination astray!
Which in turn led to The The Audience Conference and a quote on their site attributed to Marlon Brando…
“If you want something from an audience, you give blood to their fantasies. It’s the ultimate hustle.” -
This simple quote took overand sent my creative juices flowing but more on that later… back to The Audience Conference?
simply put: this conference is not about “us”, but rather “them” and by “them”, I’m referring to our consumers, customer, viewers, listeners and readers or put differently, the reason why we’re even in business in the first place.
As I see it It… success in business is about understanding what makes others respond. what do they need, and what do they want!
My mom once said to me that women’s shopping, had little to do with the need for clothing but rather the need to fill something that is missing. She summarized that we really only “NEED” two sets of clothing one to wear while the other is being cleaned, anything else was simply filling some private desire or perception of need!
So one of the questions we ask in each aspect of our program… what need are you fulfilling, what triggers will you rely on to motivate them to respond.
Who is your customer?
Why will they buy?
What will make them come?
What will make them stop?
What triggers their reactions?
Few are able to answer…
I’ve been paying close attention lately to what myself and others respond to! Take a look at the video that explores triggers that create change!
The stairs did not change… the consumer experience was enhanced.
The fun Theory Piano Stairs
So how does this apply to the projects we’re testing to life and your business?
As I see It; technology can help create the environment for a better user experience at an unbelievable more affordable cost! Some argue that much of what makes the the user experience cannot easily be recreated online.. or can it?
We’ve been looking at the Fashion Trade Presentation… namely the Fashion Week runway format and the trade show format! They are tedious and expensive, I simply refuse to do them! However to sell fashion we need to have trade platforms!
Or do we?
What does the Audience in this case the Buyer need or want?
Do they really get the best experience in a one day walk through of over 5000 booths or a half an hr under heavy light 20 feet away from the model! I started going to these as a consumer and realized that by the end of the first aisle all products started blurring into each other! My 10yr old alter ego usually kicks in
“are we there yet!’
On the other hand much of how we currently do things are little more influenced by common (often untested) perceptions and the comfort of habit! When we sit and add up the numbers we see huge gaping holes in the logic and theories but still we go right back and repeat the action.
As I like many, try to figure out Google Wave and more importantly how to effectively use it, one thing is clear, this Preview will be ineffective till a more wider distribution is achieved!
Yes the list of contacts grows daily but these are contacts from the tech world, and just pinging them to say ‘hey I’m testing wave does not seem ‘right”
To effectively test it means getting all the members of one meeting group and account! I tried the embed but you still need a Google wave account to access wave and that needs to be a public wave or they have to be added to the wave!
So here is a new wave testing several gadgets and robots
