as i see it:- The Webcam, Tele-presence and Social TV is about to revolutionize local Commerce GLOBALLY!
Thus far it seems next year should be a pivotal point for my work with local designers all thanks to the humble Webcam and the new emerging technologies! The above image simulates local talent on the large screen!
Esther on the left seen in her studio “Gets It” and having redone her studion is now is vamping up her support systems and learning teh basics of teh technology… In St. lucia!
We have designers at various points of readiness in NY, The west coast, Europe, Africa and the Caribbean ! Servicing their local communities but accessing Global Markets!
Measuring customers and Fit was an issue… many simply prefer to “observe” the process and note the measurements as they are taken…
www.BKFFF.com is still very much in testing! www.Dancehackit.com was a great success, but it’s back to the drawing board! Read this Businessweek article as well as my BADASSE ramblings on Webcam for FIT! The Main focus exploring and training… adoption is neither “easy” nor “natural”
Image Credit:- Simulation L-R A Leading r From Teh Caribbean Esther Joseph of Kuumba Designs serves a Global Market from her new studio; Simulation of viewer watching a Video from Brooklyn Designer Showroom; Simulation- designer presentation from their wealth of media using Skype!
Andy Mitchell from Facebook will join presenters at TV Goes Social
Andy Mitchell from Facebook will join presenters at TV Goes Social! I’ve started paying attention to new programing moves ! The Participatory aspect of The NEW TV Fascinates me as a creative, as a member of society as an entrepreneur! What’s Most interesting though is that we, as regular citizens have an opportunity to shape this by choosing to be active!
Don’t like the Programming on Television … Then create your own and share with friends family even others with similar interest and viewpoints… in your social networks- in real time as teh show is aired! TV goes Social Is More technical with presentations on some of teh aps and of course conversations on Monetization!
There is another aspect that i’ve been seeing that of opportunities for muti-unit Real estate owners… who now can provide cable access as part of their pakage! Now whether that pans out to advertising commissions needs to be seen! here a Brooklyn meeting about that!
June 23: Facebook Joins TV Goes Social
Thursday, June 23, 2011 at 1:00 PM (ET)
“TV GOES SOCIAL” Conference – Thursday, June 23 Fordham Lincoln Center 60th & Columbus
CONFERENCE AGENDA:
1:00 – 1:50 The Social TV Platform: The New Hardware Options
New viewing devices, settop boxes and internet unifying services are adding a new dimension of utility to the TV.
2:00 – 2:40 Monetization – Software and Services That Promise Upside TV is at the heart of the advertising world – so new Social TV services and apps promise to attract major advertiser interest. See what they are, how they work and how you can take something off the trillion dollar TV ad market.
2:45 – 3:45 An App for That? The New Apps & Software
Facebook and Twitter are today’s social media options but they weren’t designed to synch with the TV watching experience. A new wave of purpose-built software and Apps promises to change all that!
4:00 – 5:15 The Vision – How The Social Viewer Will Experience TV
The pieces are coming online, programming executives and marketers have forged dramatic campaigns out of the Facebook and Twitter. But these are still intermediate, transitional steps compared to the new viewing interaction and audience marketing models that are about to emerge.
SPEAKERS:
Andy Mitchell, Facebook
Isaac Josephson, ABC Digital
Paul Farkas, Social TV
Sasanka Prabhala, Intel
Adam Simon, Social Bomb
Eric Anderson, Samsung
Sean Casey, CEO, SocialGuide
Dori Gurwitz, Watchitoo
David Markowitz, SecondScreen Networks
Jesse Redniss VP, USA Networks
Alex Iskold, GetGlue
David Levy, PHILO
Somrat Niogyi, Baazar Labs
Nina Alastruey, theChanner
Simon Applebaum, Tomorrow Will Be Televised
Mo Krochmal, Media Futurist
htttp://www.tvgoessocial.com
A while back one of my cousins got married and I watched with my sister across town who was on skyoe with my Mother in Trinidad… and as we dished and interacted I realized that teh “revolution’ was much closer than we expected!
This is much more than what we can do with video the above video is 59 minutes long and I watched every minute of it! The level of Storytelling, content and rich context is unparalleled … of course this is a world renowed filmmaker… but withing my communities are several extremely talented individuals… what would change if they were empowered! I’m attending two Social TV Events this week! One I pulled together to get start th e traction within local creative communities!
This will be about the content and what we as viewers WANT to experience… it will also touch on the new approaches to creation, as well as! we’ve all said it I can do a Better job… now we really can!Last summer we tuned on the camera and started exploring what it will take… we had designers in Trindad, Brooklyn and Nigeria on the other end… our focus was NOt purely teh Tv Screen (but creating content that can online or onto teh TV Screen! Tomorrow we’ll talk about those experiences! But we had Three individuals one with 10 years commercial experience , one with as many if not more in Public TV production and Designers themselves! we really learned a lot from each other! What makes content engaging and what do You want to share… do you want to leave that up to a TV producer!
Do You See what I’m Saying – Designing Video as a Presentation Platform 6/20/11 10AM – 1PM
What, When, & How of Video, Emerging Business Models & Opportunities
Whether you use the term IPTV, Participation TV, Social.TV or Connected TV Things are changing!
There will be a forum led by of presenters , panelist where attendees can learn and discuss Social TV “what is it , where it’s heading & opportunities for the Creative- personal professional & Business”. The components of creating, scripting, “acting”, set, lighting & ‘HOW TO- Use What You Have and (Still) Produce Great Video for the Home Screen”.
It’s about Creative Entrepreneurial opportunities in the New TV movement!. Google TV, Skype TV, Kylo Tv Boxee TV are here and there are lot’s of development in both hardware and software! It may take them a year or two but I trust they will get the technology right! Now more (more…)
WhopperLust- A market Idea that’s Unbaked!
Every advertiser and TV Executivel is searching for the formula on “How to engage and convert”! in this case they started s their pitch on point addressing “why we support a “brand’ they focused in on the “free” and then stopped… They somehow got it into their heads that the consumer should WORK for a free burger… such ARROGANCE!
In short they lost it and the money they spent… One week an entire channel… I’ll let a consumer who actually tried this say it best! (more…)
Social TV Review- CBS What’s Trending
CBS What’s trending signal’s a new direction in Programming! The key words that guided me to this was Participatory TV… needless to say Ii expected to see some type of Participation elements., granted i was watching the recorded version so I am not sure how “Participatory” the live version was! Tthen again the point of extended the web experience is flexibility in time!there were social media links and the obligatory You tube twitter Facebook… but not sure how theuy related to teh last episode…
I guess i’m judging them harder because they came under CBS I expected more!
This was billed as a news program and Frankly I was disappointed… I was caught between buttoning them up so they were more “Newsy” or loosening their wardrobe so they were more natural! It was a cal between buying them a round of beers or bringing in a green screen! In short they are pioneers and have not yet found their voice! Halfway through I almost reached fro my Skype to share my screen and dish with one of my friends! i needed something more… so hence this post! (more…)
It’s Your Tv Create What You Want to See
TV stations are rushing to fill and create programs for Social TV… They understand that if they are not prepared for this shift They may loose huge market shares!
On the other hand I do NOT watch much traditional TV shows and it certainly not what I get social about!! When I watch TV I want to be entertained… so If I am delivering content on TV, It has to Entertain! Add the ability to check in, scan an offer from a QR Code or identify images with your mobile! Not only can you tell others about your product via social media they can now be the distribution channels themselves!
The possibilities are Endless ..
My concern the creators that I want to see need to understand and have access to the tools, (more…)
As I see it Now Covers New Forms of Presentation and Social Interaction
We’re speaking Social TV, Participation TV, Books Images, Group, Social Commerce, TV, Film; the technology and how we see and use them!
Many channels are now available for the distribution of our message… and many including myself are overwhelmed! At A Mobile Camp a while back a film producer spoke on distributing her feature via a qr code on a tee shirt! While most producers struggle to get paid she sold the Tee shirst … made her money… while advertising!
I always remembered that …
How we communicate for please, business education is changing!
Please join me as i Explore!
I Don’t Sell BS- Personal vs Personna Branding
As I see it … I don’t believe in selling you BS, so do ask me to help you engage in marketing your “personal brand!”
With huge amounts of money being put into services that help businesses suddenly everyone is an expert! I have sat in on so many ‘discussions lately on what is personal branding and selling; the “Personal Brand”: and “Personal branding and Social Network Marketing’. If you disagree name me one person who is “selling a personal brand”
My initials are ‘BS’ (Bonnie Sandy), and I have no problem using them when appropriate to stress just how ridiculous something is. A “brand” is a public set of definitions, which lay out guidelines on areas that influence how people perceive you. Anyone who knows me within my project will tell you that
I don’t take shortcuts,
I am always smiling
I never get angry
I am well versed on topics on which, I speak
I am well organized
I am a team player
I won’t stand for unethical practices
I am open
I am bold
Anyone who knows me on a personal level will tell you that
My motto is the shortest distance between two points is a straight line. I have a fiery temper and a vengeful spirit – I don’t get mad I get even. I use my words and truth to do so…. I won’t let you get away with BS. I am Brutally honestI am stubborn
I can’t stand unethical behavior
I am extremely loyal
I am private
I am shy
No I am not a mental case; I simply understand the difference between personal and persona. I understand where Bonnie ends and the project begins. I don’t sell BS under any circumstances. Yes often I have to stepped out of my “personal” to accomplish the goals of the project
Who I am where I like to hang, what I like to do, how I like look to dress are influence by the personal, emotional and creative and spiritual “space” I am in. They may change depending on the side of the bed, the weather, or how much sleep I’ve had. Yes my personal ethics and morals are consistent and may shape my decisions, but ultimately I am responsible to myself.
On the other hand with the project I run and subsequently business that someone runs, there are expressed commitments, to others. Consistency is vital. Who (more accurately what) that business is, where it can be found, what “it ” does and how “it” looks is part of that commitment. While not a “person” that entity has it’s own identity, a personae. Staying true to that personae and that commitment is vital to its success.
My argument iis that we sell personae, carefully package to be eperceiived in a particular light. If you’re thinking of celebrities … these are the most carefully packaged “personae’ that exists today. What causes PR headache is that these are so often so far removed from who they really are that they inevitable get caught out of ‘character”.
When I get up in the morning short tempered and ill-mannered I just warn my son .. I’m not in the mood today. If say “Facebook” decided to be ‘exclusively a portal for businesses, first of all t hat has a process to go through before a final decision is made and even then existing clients, legal, and advertisers have to be notified. Even if an individual blogger changes his mind on his site policy or layout it is good business to notify his readers and on the pending changes in his sites personae. FaceBook’s Brand personae how we perceive it and more importantly what we expect from it and how we behave and engage with other within its confines differ from others in it sector. It has a strong Brand personae..
Even then given the standards I have chosen for the overall public perception of my “Brand”. I treat each “sites on it’s own merit. Each individual installation has a different mission, a different set of goals and objectives and even a different reader… in short a different personae
To simply fly what defines a brand I ask the artist in my project (overwhelmingly family oriented, to think of each of their individual children then.
- What are they wearing right now
- Where will they shop?
- Who is their friend”?
- What set s them apart from their friends
- Where will you most likely find them?
- What, books, magazine, music will they own, borrow give away?
In their children this is personality. Packaging these elements together to define a product creates brand personae.
In The Works- Topics we plan to cover later- if you have a request post it in the comments!
- What is “IT”
- What do you expect a “Blog” to do for you
- How to decide on the what tools you need
- Defining you vision, mission, goals and objectives.
- What do you do…What do you sell
- What’s your business’s persona
- Personae, Style and communiication
