Thus far it seems  next year should be a  pivotal point for my work with local designers all thanks to the humble Webcam and the new emerging technologies!  The above image simulates local talent on the large screen!

Esther on the  left seen in her studio “Gets It” and having  redone her studion  is now is vamping up   her support systems and learning teh basics of teh technology… In St. lucia!

We have designers at  various points of readiness in NY, The west coast, Europe, Africa and the  Caribbean ! Servicing their local communities but accessing Global Markets!

Measuring  customers and Fit was an issue… many  simply prefer to “observe” the process and note the  measurements as they are taken…

www.BKFFF.com is still very much in testing!  www.Dancehackit.com  was a great success, but  it’s back to the drawing  board!   Read this Businessweek article as well as my  BADASSE  ramblings on Webcam for  FIT!  The Main focus exploring and training… adoption is neither “easy” nor “natural”

Image Credit:- Simulation L-R A Leading r From Teh Caribbean Esther Joseph of Kuumba Designs serves a Global Market from her new studio; Simulation of viewer watching a Video from Brooklyn Designer Showroom; Simulation- designer presentation from their wealth of media using Skype! 

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Andy Mitchell from Facebook  will join presenters at TV Goes Social!  I’ve started paying attention to new programing moves ! The Participatory aspect of The NEW TV Fascinates me as a creative, as a member of society as an entrepreneur! What’s Most interesting though is that we, as regular citizens have an opportunity to shape this by choosing to be active!

Don’t like the Programming on Television … Then create your own and share with friends family even others with similar interest and viewpoints… in your social networks- in real time as teh  show is aired! TV goes Social  Is More technical with presentations on some of teh aps and of course conversations on Monetization!

There is another aspect that  i’ve been seeing that of opportunities for muti-unit Real estate owners… who now can provide cable access as part of their pakage! Now whether that pans out to  advertising  commissions needs to be  seen! here a Brooklyn meeting about that!

June 23: Facebook Joins TV Goes Social

Thursday, June 23, 2011 at 1:00 PM (ET)

“TV GOES SOCIAL” Conference – Thursday, June 23 Fordham Lincoln Center 60th & Columbus

CONFERENCE AGENDA:
1:00 – 1:50 The Social TV Platform: The New Hardware Options
New viewing devices, settop boxes and internet unifying services are adding a new dimension of utility to the TV.

2:00 – 2:40 Monetization – Software and Services That Promise Upside TV is at the heart of the advertising world – so new Social TV services and apps promise to attract major advertiser interest. See what they are, how they work and how you can take something off the trillion dollar TV ad market.

2:45 – 3:45 An App for That? The New Apps & Software
Facebook and Twitter are today’s social media options but they weren’t designed to synch with the TV watching experience. A new wave of purpose-built software and Apps promises to change all that!

4:00 – 5:15 The Vision – How The Social Viewer Will Experience TV
The pieces are coming online, programming executives and marketers have forged dramatic campaigns out of the Facebook and Twitter. But these are still intermediate, transitional steps compared to the new viewing interaction and audience marketing models that are about to emerge.

SPEAKERS:
Andy Mitchell, Facebook
Isaac Josephson, ABC Digital
Paul Farkas, Social TV
Sasanka Prabhala, Intel
Adam Simon, Social Bomb
Eric Anderson, Samsung
Sean Casey, CEO, SocialGuide
Dori Gurwitz, Watchitoo
David Markowitz, SecondScreen Networks
Jesse Redniss VP, USA Networks
Alex Iskold, GetGlue
David Levy, PHILO
Somrat Niogyi, Baazar Labs
Nina Alastruey, theChanner
Simon Applebaum, Tomorrow Will Be Televised
Mo Krochmal, Media Futurist

htttp://www.tvgoessocial.com

A while back one of my cousins got married and I watched with my sister across town who was on skyoe with my Mother in Trinidad… and as we dished and interacted I realized that teh “revolution’ was much closer than we expected!

This is much more than what we can do with video the above video is 59 minutes long and I watched every minute of it! The level of Storytelling, content and rich context is unparalleled … of course this is a world renowed filmmaker… but withing my communities are several extremely talented individuals… what would change if they were empowered! I’m attending two Social TV Events this week! One I pulled together to get start th e traction within local creative communities!

This will be about the content and what we as viewers WANT to experience… it will also touch on the new approaches to creation, as well as! we’ve all said it I can do a Better job… now we really can!Last  summer we tuned on the camera and started exploring what it will take… we had designers in Trindad, Brooklyn  and Nigeria on the other end… our focus was NOt purely teh Tv  Screen  (but creating  content that can online or onto teh  TV Screen!   Tomorrow we’ll talk about  those experiences! But we had Three individuals one with 10 years commercial experience , one with as many if not  more in Public TV  production and Designers themselves!  we really learned a lot from each other!  What makes content engaging and what  do You want to share… do you want to leave that up to a TV  producer!

Do You See what I’m Saying – Designing Video as a Presentation Platform 6/20/11 10AM – 1PM

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Whether you use the term IPTV, Participation TV, Social.TV or Connected TV Things are changing!

There will be a forum led by  of presenters , panelist where  attendees can learn and discuss Social TV “what is it , where it’s heading & opportunities for the Creative- personal professional & Business”. The components of creating, scripting, “acting”, set, lighting & ‘HOW TO- Use What You Have and (Still) Produce Great Video for the Home Screen”.

It’s about Creative Entrepreneurial  opportunities in the New TV  movement!. Google TV,  Skype TV, Kylo Tv  Boxee TV are  here and there are lot’s of development in both hardware and software! It may take them  a year  or two but  I trust  they will get the  technology right! Now more than ever content will be crucial  so to will be context , creativity and engagement!  The challenge is getting those with access to content  aware and ready!

WHO
28 squared Brooklyn Fashion Week and SOnY411 invites our peers in NY Creative Community Entrepreneurs to

What and When

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Every advertiser and TV Executivel is searching for the formula on “How to engage and convert”! in this case they started s their pitch on point addressing “why we support a “brand’ they focused in on the “free” and then stopped… They somehow got it into their heads that the consumer should WORK for a free burger… such ARROGANCE!

In short  they lost it and the money they  spent… One week an entire channel…  I’ll let a consumer who actually tried this say it best!

First  up an entire channel devoted to a burger… is grossly  exhorbitant and NOT in the spirit of Social Media!  Actually my  opinion took into account  a “rant” from one viewer (see above) He’s right rather than control their price so that the consumer can afford to enjoy,  companies are arrogantly assuming they are dealing with the same consumer mentality… but  this consumer tells us clearly  WHY  burger king lost him as a consumer!

The  shortest  distance between two points is a straight  line!

You wanted consumers to buy the burger then cut out the expensive ad channels and ad executive and let the consumer become a star of your marketing efforts…  ask them to send in a proof of purchase and lets see how many  bite!

An opportunity for a 5 minute slot on cablevision… they’ll tell their friend! I keep saying that  ad  and programming  executives do not get it!  I do not  watch  you (except in the superbowl)  you do not relate to the consumer’s daily  lifestyle …  !hat I  Gossip…oh sorry, what we send viral feeds into need the entertainment value  or shock!

Get into their neighborhoods  with direct marketing campaigns in local media outlets!

Secondly … we’ll there is just so much  WRONG with this ad… but  it shows the power of the possible business models that can emerge of what will emerge…

Distribution  via cCablevision,-  this was Burger kings channel on  cable vision…

• • Private Label TV
  • Packages to landlords with   multi-dwelling  units-I recently met a tech broker who sold Cablevison  that could be extended to
  • affiliate advertising  deals!

Citizen or Brand Advocates! This is the  consumer who flips channels while he tweets and speaks on the  phone with  his friend…

what’s in it for then

So what are they  missing  at Ibreakfast  ”Social TV”, I spoke on the  fact that what we enjoy about social media channels; what we like  is the view of “regular” folk”!  We wanted to  dish with our friends! I want to call my girl and tell her “Turn on your Tv”  Take a look  at this!

and what about those  social layers… twitter Facebook, You Tube, #hashtags!

the Plus… first in…  they got me to look at burgers for 10 minutes!  Thankfully Ii had already had breakfast… but  novelty will be the secret advantage for early adapters!

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CBS What’s trending signal’s a new direction in  Programming! The key words  that guided me to  this was Participatory  TV… needless to say Ii expected to see some type of Participation elements., granted i was watching  the recorded version so I am not sure how  “Participatory” the live version  was!  Tthen again the point of extended the web  experience is flexibility  in time!there were social media links and the obligatory  You tube twitter Facebook… but not  sure how theuy related to teh last  episode…

I guess i’m  judging them harder because they came under CBS  I expected more!

This was billed as a news program and Frankly  I was disappointed… I was caught  between  buttoning them  up so they were more “Newsy” or loosening their wardrobe so they were more natural!  It was a cal between buying them a round of  beers or bringing in a green screen!  In short they are pioneers and have not yet  found their voice!  Halfway through  I almost reached fro  my Skype to share my screen  and dish  with  one of my  friends! i needed  something more… so hence this post!

This gave me a chance to critique “what I’d Do Better”! Not  a good sign!…

• Set The ladies looked like Alice  in wonderland… that furniture is TOO big! Makes them look like they are playing at  Reporting!
• Wardrobe…  See my note above… Something’s off… either loosen up  or Button  Down… Stop  pretending
• Lighting  Cool… open
• Host I was distracted by  the  guys hair… I cannot remember anything else (I shut the  tab down  so I could write on my  impressions…  pink shoes! The Lady with the tablet  (who’s feet did not reach the floor had hot pink  shoes!  Topic Gay ” Girl in Damascus” and”  Internet in a Suitcase”… they were actually interesting  stories butI was distracted!
• Ads… Very  unobtrusive… I like that!  Can’t  remember what they were … buit  I LIKED that!

What’s Trending

Get social with them

• Twitter  @whatstrending.
• Face book What’s Trending
• YouTube
• RSS



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TV stations are rushing to  fill and create programs for Social TV… They understand that if they are not  prepared for this shift They may loose huge market shares!

On the other hand I do NOT watch much traditional TV shows  and it  certainly not what  I get  social about!! When I watch TV  I want to be entertained… so  If I am delivering  content  on TV, It  has to  Entertain! Add the ability to check in, scan an offer  from a QR Code or  identify images with your mobile!  Not only can  you  tell others about  your product via social media they can now be the distribution channels themselves!

The possibilities are Endless ..

My  concern the creators that I want to see need to understand and have access to the  tools,

Do You See what I’m Saying – Designing Video as a Presentation Platform 6/20/11 10AM – 1PM

VIDEO & SOCIAL TV FOR YOUR BUSINESS NEEDS! SOCIAL TV & COMMERCE-

Presentation

HOW TO- Use What You Have and (Still) Produce Great Video  for the Home Screen- Donald Schwartz  Creating Video-Social Media is about sharing  “home’ and personal media.

Panel presenters & Panelist

What is Social TV- Technology, Social Media and the present State of Video- and where it’s heading Simon Appelbaum  tomorrow will be televised

All the World’s Your Stage-getting comfortable in front the  camera… Acting,movement, lighting  for non actors… Victor Arnez NYC actor, producer, production  coach  &  Acting coach!

Crafting  Your Story- Tony nominated choreographer of “RENT” Speaks Creativity, on  Authenticity, and  Storytelling !

Getting Social TBS- What does this entail- Video as a solution- How to select the elements- The 28 Squared/ Brooklyn Fashion Week Experience

Hiring A Professional – Ethan Smythe

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We’re speaking  Social TV, Participation TV, Books Images, Group,  Social Commerce, TV, Film; the  technology and  how we see and use  them!

Many channels are now available  for the distribution of our message… and many including myself are overwhelmed! At A Mobile Camp a while back a film  producer  spoke on distributing  her feature  via a qr code on a tee shirt!  While most producers struggle  to get paid she  sold the Tee shirst …  made her money… while advertising!

I always remembered that …

How we communicate for please, business education is changing!

Please join me as i Explore!

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As I see it …  I don’t believe in selling you BS, so  do ask me to help you engage in marketing  your “personal brand!”
With huge amounts of money being put into services that help businesses suddenly everyone is an expert!  I have sat in on so many ‘discussions lately on what is personal branding and selling; the “Personal Brand”: and “Personal branding and Social Network Marketing’.  If you disagree name me one person who is “selling a personal brand”

My initials are ‘BS’ (Bonnie Sandy), and I have no problem using them when appropriate to stress just how ridiculous something is. A “brand” is a public set of definitions, which lay out guidelines on areas that influence how people perceive you. Anyone who knows me within my project will tell you that

I don’t take shortcuts,
I am always smiling
I never get angry
I am well versed on topics on which, I speak
I am well organized
I am a team player
I won’t stand for unethical practices
I am open
I am bold

Anyone who knows me on a personal level will tell you that

My motto is the shortest distance between two points is a straight line. I have a fiery temper and a vengeful spirit – I don’t get mad I get even. I use my words and truth to do so…. I won’t let you get away with BS.  I am Brutally honestI am stubborn
I can’t stand unethical behavior
I am extremely loyal
I am private
I am shy

No I am not a mental case; I simply understand the difference between personal and persona. I understand where Bonnie ends and the project begins. I don’t sell BS under  any circumstances.  Yes often I have to  stepped out of my “personal”  to accomplish the goals of  the project

Who I am where I like to hang, what I like to do, how I like look to dress are influence by the personal, emotional and creative and spiritual “space” I am in. They may change depending on the side of the bed, the weather, or how much sleep  I’ve had. Yes my personal ethics and morals are consistent and may shape my decisions, but ultimately I am responsible to myself.

On the other hand with the project I run and subsequently business that someone runs, there are expressed commitments, to others. Consistency is vital. Who (more accurately what) that business is,  where it can be found, what “it ” does and how “it” looks is part of that commitment. While not a “person” that entity has it’s own identity, a personae. Staying true to that personae and that commitment is vital to its success.

My argument iis that we sell personae, carefully package to be eperceiived in a particular light.  If you’re thinking of celebrities … these are the most carefully packaged “personae’ that exists today.  What causes  PR  headache is that these are so often so far removed from who they really are that they inevitable  get caught out of ‘character”.

When I get up in the morning short tempered and ill-mannered I just warn my son .. I’m not in the mood today. If say “Facebook” decided to be ‘exclusively a portal for businesses, first of all t hat has a process to go through before a final decision is made and even then existing clients, legal, and advertisers have to be notified. Even if an individual blogger changes his mind on his site policy or layout it is good business to notify his readers and on the pending changes in his sites personae. FaceBook’s Brand personae how we perceive it and more importantly what we expect from it and how we behave and engage with other within its confines differ from others in it sector. It has a strong Brand personae..

Even then given the standards I have chosen for the overall public perception of my “Brand”. I treat each “sites on it’s own merit. Each individual installation has a different mission, a different set of goals and objectives and even a different reader…  in short a different personae

To simply fly  what  defines a brand I ask  the artist in my project (overwhelmingly  family oriented, to think of each of their individual children then.

1. What are they wearing right now
2. Where will they shop?
3. Who is their friend”?
4. What set s them apart from their friends
5. Where will you most likely find them?
6. What, books, magazine, music will they own, borrow give away?

In their children this is personality. Packaging these elements together to define a product creates brand personae.

In The Works- Topics we plan to cover later- if you have a request post it in the comments!

• What is  “IT”
• What do you expect a “Blog” to do for you
• How to decide on the what tools you need
• Defining you vision, mission, goals and objectives.
• What do you do…What do you sell
• What’s your business’s  persona
• Personae,  Style and communiication

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We’ve set up a chippin so that we can raise funds needed to help local desifgners and artist market.

At the end of the runway we sell.

A simple statement that defines what sets our program apart. All Artist and Designers participating in projects are financially responsible for there costs incurred, as well as actively participate in marketing. For the past four years, we have offered support in the form of free training and workshops. we have explored the applications of many theories in the “real” world.

This season we are exploring crowd sourcing and crowdfunding and their suitability and adaptability as business models within communities.

Each artist has committed to improving and expanding their product range and price structure. They also each commit to passing on the knowledge through workshops, seminars and taking on apprentices.

Community Businesses support these local creatives by provideing their services at a highly reduced rate. In turn they all have access to the same rates from other participants.

Young Women and men in the community participate as product models. As they move onto college, they now are faced with tuition isues. We are expanding this program providing sales and technology training which can better help them compete in the job market.

Each season we focus on a particular issue faced by these businesses and tackle them head on testeing theory through Practice. As such we are focusing on expanded marketing and exploration funding and financing.

An effective marketing campaign will cost above and beyond the measures we have put in place! We invite you to Chippin to a worthy cause.

There is also the option of becoming an official VIP a Vested interest Patron. As a VIP you are Given an opportunity to join our exploration of Crowdfunding and Crowdsourcing. You will get access to behind the scene coverage of the design and entrepreneurial process.

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