Fashion 2020

FAshion 2020

The first question I usually ask is that you name the careers possible in fashion:-

Designer, model, Stylist all come to mind but what else?

What’s actually happening today?

What new technology, laws and practices are emerging?

Fashion 2020 puts that question to creative Entrepreneurs so that they make better business  and career choices

This page support my  Fashion 2020 presentation,  which looks at how technology is affecting, not only the skill-sets needed  by entrepreneurs and the opportunities available for entrepreneurship but the very  business models they pursue!

It is   a derivative on the general creative product line guide that we use  in workshops at  DeMarketplace .

This was first publicly presented at the Fashion Career Expo and June 2009  focused on future career opportunities. The image above is this mindmap which is opened for editing after each presentation. Participants are given a password contact is about presentations.

Instinctively we Know what needs to be done we created the mindmap as a referral guide but it had the sobering effect of forcing the CE’s (Creative Entrepreneurs) to

1 organize their procedures

2, start looking for help… which is where career opportunities come into

You can point your mobile browsers to http://bit.ly/f2020 to access this page

please contact us using this input form


Future Style: How Emerging Technology  Affects Tomorrows Fashion Careers!

Fashion 2020

Presently today this is a broad representation of what is needed to take an idea to market. Take a look at this list and mentally note  all the processes involved in each. What we are presently doing is researching new developments and emerging  companies for each. Take a look at this post. the issue is that many of the professors teaching the next generation are not familiar with this information nor technology.  tale a look at this Could Augmented Reality take merchandise Marketing to a whole new level

Even as  digital technology improvement challenge the photographer, consider the possibility then for the  photographer who decides to pursue the relevant training.

Creative  product (oriiginal mind map link)

brainstorm & inspiration-

sourcing and trend analysis

artistic rendering

develop & expand idea

design phase

consumer and industry research

Notes on Consumer needs, consumerr trends

Color trends,  emerging Style, Fashion& Textile trends, Accessories, Fashion shows, Fashion events

FORE CASTING and trend analysis

product development phase

Collaborate across platforms and continent- eg http://www.proofhq.com/
From theiir site;”ProofHQ is an online proofing system that streamlines the process of managing document reviews, proofing and approvals. Sending proofs with ProofHQ is as easy as using email, but with much better tracking and follow-up. ProofHQ reduces the time and cost of managing proofing and approvals for everyone involved. ProofHQ can be used by graphic designers, web designers, ad agencies, marketing departments, industrial designers, printers, pre-press companies, public relations, photographers and more. siignn.up@prroffhq.com
Communication

http://vyew.com/site/index2

http://www.conceptshare.com/

http://www.thinkature.com/

Prototype creation

Compliance review (government & industry

focused market testing

consumer review

usability design

experiential design

Seasonal Trend overlays

Brand compliance

WHERE”S YOUR MONEY AT

Managing & planning product portfolios

Varios sales models emerging

Shopping Sites

Recommendation Service

For managing & planning product portfolios

Merchandiising your product/service

Merchandising your images

www.sonicshack.com

www.threadless.com

Merchandising your brand

sample development, allocation & tracking

display sample creation

Production Phase

Clarify Market needs

Clarify Budget  & Finances

Clarify Large scale sourcing

Clarify production Cycles and cost

graphics,

tech packs &

product bill of material mgt

tools for managing pricing strategies
costing of materials, samples and production

GENERATE PRODUCTION SAMPLES AT PRODUCTION SITE

Design and create packaging

Test delivery methods & sustainability

Clarify service terms, warrantees, & Legal terms of service

Place Production orders

Redesign packaging

QR Code

EDI Requirement

Accessibility requirement

International, local and regional labelling requirements

record and adjust production schedule

consolidate market predictions and  order

Clarify Fulfillment  and Distribution

Unique Selling position

What’s Your Story (BRAND Story)

Brand collateral

Managing creatiive guidelines for Brand (and line) elements
logos, prints & artwork

Your Fit as part of your brand, size specs, patterns, points of measure, 2D & 3D fit data, color data used in design, testing & sourcing

Product shots

presentation collateral

Pr Marketing & Advertising

And I’m Sticking to it (Brand Elements)

Landing Pages

Call to action

Customer Care

For managing client brad need annd creative guidelines, collaboration, color & fit approvals, samples, costing and more
unnderstanding

CRM
The VRM Movement

Sales, Collection agency, Customer service/care

Points of Engagement

Referral

Mobile

Internet

Real world

search

Mobile

web

in real world

Method for Search and Marketing Fashion Garments Online

A yahoo patenalicatiionn for–  method of generating clothing recommendations for a potential purchaser uses user-specific information to generate a list of suggested garments for the user and displays a graphical representation of the garments.

The user-specific information may include recommendations from one or more friends, fashion experts, or other purchasers, optionally including information based on purchasing history or shopping history of other purchasers. The graphical representation may include a three-dimensional representation. Recommendations may be prioritized based on ranking.

Information service support

Product Placement

mobile

Internet

Real world

TRACKING & STATS

Return on  Investment

Taking Care of Business

Where’s your Money at

Business Strategy

Business Models

business plan

Business name

Business entity

Business address

Business website

virtual  office

e-commerce

Securing  IP rights

Trademarks

patents

understanding licensing strategies

Business Mobile Needs

Web access

Professional Services personal

your Knowledge base

Data Security

Data Management Storage

Operational  Manuals

financial  Planning

Legal & Financial Counsel

Last updated July 15th 2009