Making Sense of 2D Codes
Brooklyn Fashion on IPhones
The Brooklyn Fashion Week Project which i am leading takes on the challenge of new media and its reshaping the very nature of fashion and presentation and trade. Thanks to 2dsense, and other tech companies such as Unyte Brooklyn, designers will be able to leverage new and emerging media for a fun-filled exciting experienced, that is part of a grassroots marketing campaign led by designers themselves! Over the next few day and week we’ll take each one on. These informal partnerships give these companies hand on experience in adaptation and use of the products they have invested in , while these independent businesses ( The toughest critics get an opportunity too shape the products that will be available to them.
I first was introduced to 2d codes via Winksite, and Through the First Mobile Barcamp I attended, which is where I also met Jose marinez!
Last year I sat In The 2D track dedicated to 2d barcode technology and their integration and use with several leaders in the field.
Simplified
2d codes are
You Can Find the technical info here!
For the lay person the question is how does this apply to me, what can I do with it!
First of all We chose 2D Sense because
1) they read multiple formats. While currently on the I phone They Have promised other reader will be ready shortly
2) I fell in love with the Blotcode I had been looking for a proprietory format for artist marks and the Blotcodes, won My heart
3)Generating the Codes are great, But for the most part the discovery and exposure process was left open. 2D Sense has created a mobile deliverable system. So that You can optin to delivering codes to their subscribers, and subscribers will be able to scan their database for codes!
| QR Code | Blotcode | ShotCode | Data Matrix |
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