2d code beyond window Shopping
// August 21st, 2008 // Comments // 2d codes, Showcasing, usability
Unfortunately the only source of information many of us get is the television, and when it is a news reprt we tend to accept it as fact. I wonder whether or not reporters asks questions. When they incorrectly or improperly report they leave a lasting impressions on many.
Window Shopping, Literally: Ralph Lauren Evolves
Swipe And Go: Retail Giant Becomes First In U.S. To Have Touch-Screen Shopping Available Outside Of Stores
“…You hold your phone over the code, it automatically takes a photograph of this code and it shoots all the information about the brand and the product into your phone,” Lauren said.”
The reporter should have checked with the technology department , you cannot simply click a picture you need to download special software. Down load Reader here to “read” the codes which will allow you to complete the process.
Secondly this is not M-commerce it is 2D barcode technology and can be used for info sharing, commerce , and semantic web even gaming. the uses vary! Coupons, digital tickets,
Since he original post they have made the necessry changes!
Now does the concept of windo shopping make sense.If the aim is to extend the access beyond store hours yes. It depends on how it is executed, In this case the company would have been better served by setting up window installations at the us open and using the opportunity to introduce the concept and capture- the mobile consumer.
CODE GENERATORS
winksite
CODE READERS
Point your mobile phone’s browser to http://reader.kaywa.com
